Winebusiness.com - Homepage for the Wine Industry

Ted Farthing Leaves Oregon Wine Board


Date: 03/23/10

As of Monday, March 22, Ted Farthing has resigned his position of Executive Director of the Oregon Wine Board (OWB) and the Oregon Winegrowers Association, a job he began in 2004. Farthing is a marketing veteran who relocated from New York where he previously held positions as brand manager for Moët & Chandon, Dom Pérignon and Ruffino. He also had been director of marketing for change management consultancy Mercer Delta Consulting.

Collaborating with his Board of Directors and other industry thought leaders, he repositioned the "Oregon wine" category, celebrating the many common threads that unite the diverse winegrowing regions. He also secured a significant federal grant to rebuild the oregonwine.org website into a wine country tourism resource as well as an e-commerce platform for the state's 450+ wineries.

Farthing reinvigorated Oregon's export program, dramatically growing Oregon wine distribution in Canada, Japan and the U.K. Most recently, Farthing and the OWB created the Oregon Certified Sustainable Wine brand, cementing Oregon's environmental leadership reputation.

Farthing has said he wants to pursue a career in marketing consulting.

As of Monday, Board Chair Sam Tannahill of A to Z Wineworks and Francis Tannahill Wine Company will assume the role of Acting Executive Director until a new Director is hired.

“We wish Ted well in this exciting new chapter in his career," Tannahill said. "We're grateful for all he has done to build our marketing capabilities and position the Oregon wine category for success in the recovery and we look forward to focusing on what's coming next for our industry."

A search committee was formed Monday and will create a new job description. They expect the process to take 3-6 months before a new Director will be hired.

In the meanwhile, all strategic plans and goals will be carried out as usual. There will be no changes in direction during this interim period.


 

Region: Oregon

submit people news

Submit your press release and photo to people@winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  yesterday at 10:53AM PDT
- used barrels  •  Apr 21, 2014 at 12:41PM PDT
- used barrels  •  Apr 18, 2014 at 8:06AM PDT
- used barrels  •  Apr 17, 2014 at 4:15PM PDT
- used barrels  •  Apr 16, 2014 at 10:46AM PDT

latest real estate

- real estate  •  Apr 21, 2014 at 6:24PM PDT
- real estate  •  Apr 19, 2014 at 11:33AM PDT
- real estate  •  Apr 16, 2014 at 1:42PM PDT
- real estate  •  Apr 9, 2014 at 12:08PM PDT
- real estate  •  Apr 8, 2014 at 11:51AM PDT

latest used equipment

- used equipment  •  yesterday at 4:07PM PDT
- used equipment  •  yesterday at 4:07PM PDT
- used equipment  •  Apr 21, 2014 at 1:29PM PDT
- used equipment  •  Apr 21, 2014 at 1:29PM PDT
- used equipment  •  Apr 21, 2014 at 1:29PM PDT

latest services & supplies

- services & supplies  •  Apr 21, 2014 at 3:06PM PDT
- services & supplies  •  Apr 21, 2014 at 11:29AM PDT
- services & supplies  •  Apr 18, 2014 at 8:47AM PDT
- services & supplies  •  Apr 17, 2014 at 10:03PM PDT
- services & supplies  •  Apr 16, 2014 at 4:58PM PDT

industry events

Apr 24
NJ
Apr 28
NY
Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.