Winebusiness.com - Homepage for the Wine Industry

Kristi Taaffe Opens Juice Box | Direct


Date: 03/02/10

Kristi Taaffe, a respected direct-to-consumer wine industry executive, has founded Juice Box l Direct, a sales and marketing consultancy aimed at providing strategic planning and management services to wineries seeking to increase direct-to-consumer sales. Taaffe most recently held the positions of VP, Marketing for Inertia Beverage Group, and Director, Consumer Relationship Marketing at Foster's Wine Estates.

A full-service agency, Juice Box | Direct assists wine suppliers in establishing and executing direct-to-consumer channel strategies and promotional marketing programs, all designed for long-term, sustainable revenue growth and consumer-brand engagement. In addition to sales and marketing strategy development, the agency provides brand development, business intelligence and resource planning & integration services.

Juice Box | Direct offers a no-cost, 1-hour consultation providing wine suppliers and retailers with an evaluation of their current direct sales and marketing programs, including a follow up report with findings and strategic recommendations for revenue and resource efficiency impact. Interested parties may contact Kristi Taaffe at Kristi@juiceboxdirect.com or 415.385.1662.

Taaffe recently joined the WISE (Wine Industry Sales Education) Academy as an instructor and content contributor. She writes a wine marketing blog, primarily focused on direct marketing, which can be found at www.juiceboxdirect.com.

For more information, visit www.juiceboxdirect.com.

Job Function: President/Owner/GM

submit people news

Submit your press release and photo to people@winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  yesterday at 5:17AM PDT
- used barrels  •  Sep 17, 2014 at 3:35PM PDT
- used barrels  •  Sep 17, 2014 at 7:50AM PDT
- used barrels  •  Sep 17, 2014 at 7:50AM PDT
- used barrels  •  Sep 15, 2014 at 7:56PM PDT

latest real estate

- real estate  •  Sep 17, 2014 at 9:13AM PDT
- real estate  •  Sep 16, 2014 at 5:54PM PDT
- real estate  •  Sep 16, 2014 at 2:34PM PDT
- real estate  •  Sep 14, 2014 at 6:02AM PDT
- real estate  •  Sep 14, 2014 at 6:02AM PDT

latest used equipment

- used equipment  •  yesterday at 2:29PM PDT
- used equipment  •  yesterday at 11:26AM PDT
- used equipment  •  Sep 17, 2014 at 6:37PM PDT
- used equipment  •  Sep 17, 2014 at 6:37PM PDT
- used equipment  •  Sep 17, 2014 at 5:38PM PDT

industry events

Sep 20
CA
Sep 20
CA
Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.