Dalla Terra™ Winery Direct® founder Brian Larky announced the addition of Gia Pascarelli as the new Mid-Atlantic Regional Manager. Pascarelli’s role includes management of sales in New York, New Jersey, Washington DC, Maryland, Pennsylvania, Virginia, West Virginia, North Carolina and Delaware. Pascarelli previously covered the entire United States as Regional Manager for Compagnie Medocaine Des Grand Crus, and has also spent a combined nine years at the supplier, wholesale and restaurant levels. She is fluent in Italian, holding a Master’s Degree in the language as well as a Ph.D. candidacy.

The Dalla Terra™ Winery Direct® roster reads like a who’s who of some of the most esteemed family-owned wineries in Italy. Each producer has played a major role in the significant strides Italy has made over the last twenty years in improving the quality of its wines. Dalla Terra™ Winery Direct® is changing the nature of the wine importing and distribution business. “Winery Direct” is the company’s mantra. Founder and owner Brian Larky’s untraditional approach to selling wine skips the national importer level in the three-tier distribution system, allowing U.S. distributors to buy directly from the producer. This unique business model offers a more efficient, economical and consumer-friendly way of shipping, distributing and marketing wine—despite a strong Euro that has raised some prices as much as 25 percent. In spite of these unfavorable exchange rates, Dalla Terra continues to act innovatively to bring both quality and value to American wine consumers. For more information on Dalla Terra and the wineries they work with, go to www.dallaterra.com or call 707.259.5405.