Jim Hendon, formerly of Tarrica Wine Cellars, was named director of winemaking at Paso Robles Wine Services (PRWS). Hendon earned a degree in Fermentation Science from UC Davis in 2002. He held a harvest position at Gloria Ferrer in the Carneros appellation of Northern California, and then moved to Lake County, where he assisted in the launch of Tulip Hill Winery, also a custom-crush facility. PRWS was founded in 2002 and is located in an industrial parkway outside Paso Robles. This custom crush facility currently houses nearly 30 small Central Coast-based wine producers, though a new annexation will provide case goods and barrel storage to a growing number of producers.