- Homepage for the Wine Industry

Erica Waliser Joins Charles Smith Wines Team in New Hospitality Director Role

Date: 06/06/14

Charles Smith announced that Erica Waliser will join the company as hospitality director, a new role that will focus on providing world-class customer service and wine education on both local and global platforms. In coordination with the marketing and public relations teams, Waliser will be responsible for tasting room management, national and local event programming, wine club organization and direct-to-consumer sales for the entire company.

Born in the Walla Walla Valley, Waliser is no stranger to the wine industry. Her father, Kent Waliser, is a highly respected member of the grower community as the director of vineyard operations at Sagemoor Vineyards in Pasco, WA. After receiving her degree in communications and psychology from the University of Washington, Waliser followed the family trade and started at the Washington State Wine Commission in 2009 as communications manager, which is where she first met Charles Smith and the family of brands. “When it comes to Washington wine, Erica is one of the most impressive people I’ve met. She has hosted everyone around our state, from key wine writers to top sommeliers and can recognize the absolute best in hospitality. I’m glad she’s up for the challenge. We’ll have a lot fun and accomplish great things together,” says Smith.

Waliser, based in Seattle, will be an ambassador for the Charles Smith Wines brand in many capacities and locations. Waliser adds, “In bringing my passion for the Washington wine industry to this role at Charles Smith Wines, I hope to create a guest experience as memorable as our brand.”

About Charles Smith

Charles Smith, owner and winemaker of K Vintners, Charles Smith Wines, ViNO, Secco Italian Bubbles, and one-half of Charles & Charles, is based in Walla Walla, Wash., has earned global acclaim including “Winemaker of the Year” by Food & Wine magazine (in 2009) and by Seattle magazine (in 2010). Charles Smith has received a total of 61 scores of 95 points and above, and 283 scores of 90 points above, from the leading wine publications (Wine Advocate, Wine Spectator, Wine Enthusiast, Wine & Spirits). Charles Smith Wines are sold in all 50 states and 18 countries worldwide.

Region: Northwest, USA
Job Function: Direct to Consumer

submit people news

Submit your press release and photo to

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  yesterday at 8:02AM PST
- used barrels  •  yesterday at 8:02AM PST
- used barrels  •  yesterday at 8:02AM PST
- used barrels  •  Dec 17, 2014 at 8:43AM PST
- used barrels  •  Dec 17, 2014 at 4:20AM PST

latest real estate

- real estate  •  1 hour ago
- real estate  •  Dec 10, 2014 at 9:31AM PST
- real estate  •  Dec 2, 2014 at 9:34AM PST
- real estate  •  Nov 28, 2014 at 2:29PM PST
- real estate  •  Nov 25, 2014 at 9:51AM PST

latest used equipment

- used equipment  •  yesterday at 3:23PM PST
- used equipment  •  yesterday at 3:23PM PST
- used equipment  •  yesterday at 3:23PM PST
- used equipment  •  yesterday at 9:40AM PST

latest services & supplies

- services & supplies  •  yesterday at 7:36AM PST
- services & supplies  •  Dec 16, 2014 at 12:55PM PST
- services & supplies  •  Dec 15, 2014 at 11:21AM PST
- services & supplies  •  Dec 13, 2014 at 6:52AM PST
- services & supplies  •  Dec 13, 2014 at 6:52AM PST

industry events

Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.