- Homepage for the Wine Industry

Mike Bosworth Leadership Adds Deborah Braun, Ph. D to Team

Date: 04/18/14

Mike Bosworth is a familiar name to millions of salespeople through his books and training courses, including: “Solution Selling” published nearly 30 years ago, "Customer Centric Selling" published in 2004, and his most recent work; "What Great Salespeople Do." He has created Mike Bosworth Leadership to develop educational seminars that teach sales people how to use the power of story and intentional listening in order to connect and develop emotional relationships with clients.

Deborah Braun, Ph.D., organizational psychologist and founder/director of sales at, is excited to tailor this incredible training for the wine industry. “ It is amazing that the industry has several schools teaching the ‘technical’ aspects of wine, but there isn’t a single program that teaches people how to sell wine…more importantly, how to make money selling wine. Technical sheets and wine speak do not sell wine, story sells wine.”

The First Public Workshop will be held at the new Pre Fab co-working space in the newly remodeled headquarters in San Diego, CA on May 19th and will introduce sales professionals how to structure and use the power of story to connect with their clients. Participants will learn the science of why story works while learning how to develop the story in the bottle. Follow-up seminars will teach how to “tend stories” of their customers in order to develop an emotional connection that becomes the relationship that gets placements.

Private workshops for companies are also available. For more information on this training seminar, contact

submit people news

Submit your press release and photo to

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  yesterday at 2:57PM PST
- used barrels  •  yesterday at 9:00AM PST
- used barrels  •  yesterday at 9:00AM PST
- used barrels  •  yesterday at 8:08AM PST
- used barrels  •  Feb 26, 2015 at 8:31AM PST

latest real estate

- real estate  •  Feb 26, 2015 at 1:43PM PST
- real estate  •  Feb 24, 2015 at 10:55AM PST
- real estate  •  Feb 24, 2015 at 9:16AM PST
- real estate  •  Feb 23, 2015 at 12:28PM PST
- real estate  •  Feb 18, 2015 at 11:32AM PST

latest used equipment

- used equipment  •  yesterday at 5:24PM PST
- used equipment  •  yesterday at 8:17AM PST
- used equipment  •  Feb 25, 2015 at 12:09PM PST
- used equipment  •  Feb 25, 2015 at 11:01AM PST
- used equipment  •  Feb 25, 2015 at 7:17AM PST

industry events

Mar 5
Search Events:

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.