Winebusiness.com - Homepage for the Wine Industry

Mike Bosworth Leadership Adds Deborah Braun, Ph. D to Team


Date: 04/18/14

Mike Bosworth is a familiar name to millions of salespeople through his books and training courses, including: “Solution Selling” published nearly 30 years ago, "Customer Centric Selling" published in 2004, and his most recent work; "What Great Salespeople Do." He has created Mike Bosworth Leadership to develop educational seminars that teach sales people how to use the power of story and intentional listening in order to connect and develop emotional relationships with clients.

Deborah Braun, Ph.D., organizational psychologist and founder/director of sales at OWCwines.com, is excited to tailor this incredible training for the wine industry. “ It is amazing that the industry has several schools teaching the ‘technical’ aspects of wine, but there isn’t a single program that teaches people how to sell wine…more importantly, how to make money selling wine. Technical sheets and wine speak do not sell wine, story sells wine.”

The First Public Workshop will be held at the new Pre Fab co-working space in the newly remodeled headquarters in San Diego, CA on May 19th and will introduce sales professionals how to structure and use the power of story to connect with their clients. Participants will learn the science of why story works while learning how to develop the story in the bottle. Follow-up seminars will teach how to “tend stories” of their customers in order to develop an emotional connection that becomes the relationship that gets placements.

Private workshops for companies are also available. For more information on this training seminar, contact Deborah@OWCwines.com.
 

submit people news

Submit your press release and photo to people@winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  Nov 20, 2014 at 6:55PM PST
- used barrels  •  Nov 20, 2014 at 6:55PM PST
- used barrels  •  Nov 20, 2014 at 6:55PM PST
- used barrels  •  Nov 20, 2014 at 12:40PM PST
- used barrels  •  Nov 20, 2014 at 10:40AM PST

latest real estate

- real estate  •  Nov 13, 2014 at 8:19AM PST
- real estate  •  Nov 10, 2014 at 2:38PM PST
- real estate  •  Nov 7, 2014 at 4:53PM PST
- real estate  •  Nov 6, 2014 at 11:26AM PST
- real estate  •  Oct 30, 2014 at 8:10PM PST

latest used equipment

- used equipment  •  Nov 21, 2014 at 11:12AM PST
- used equipment  •  Nov 21, 2014 at 8:33AM PST
- used equipment  •  Nov 21, 2014 at 8:33AM PST
- used equipment  •  Nov 21, 2014 at 8:23AM PST
- used equipment  •  Nov 21, 2014 at 8:23AM PST

latest services & supplies

- services & supplies  •  Nov 19, 2014 at 9:09AM PST
- services & supplies  •  Nov 15, 2014 at 9:18AM PST
- services & supplies  •  Nov 14, 2014 at 12:25PM PST
- services & supplies  •  Nov 12, 2014 at 10:49AM PST
- services & supplies  •  Nov 10, 2014 at 12:32PM PST

industry events

Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.