Winebusiness.com - Homepage for the Wine Industry

Big Bang Wine Hires Anna Heacock to Oversee Brand Management and DTC Services


Date: 04/16/14

Big Bang Wine, one of the wine industry’s top PR and marketing agencies, has hired Anna Heacock to oversee brand management and all direct-to-consumer programs.

Heacock entered the wine industry in 2005 as the director of sales and marketing for Addamo Vineyards. From 2007 to 2013, she served as marketing and regional sales manager for Talley Vineyards in Arroyo Grande. Heacock is an expert in all aspects of brand management from planning to execution. She helps wineries manage annual allocations, production goals, sales incentives, pricing, programming, wine clubs and other DTC sales, social media outreach and communications materials development.

“Big Bang Wine is the perfect place for me to utilize all of the skills and connections I have acquired over the years,” said Heacock. “In my new role I will help wineries develop strategic brand plans that will allow them to run more effectively and be more successful in the marketplace. I will also help them manage their direct-to-consumer programs to optimize their sales through tasting room, club and website channels.” In addition to her Brand Management and DTC duties, she will also work on special projects for Big Bang Wine’s PR department.

Big Bang Wine’s current clients include: Coquerel, Chalone, Clos de la Tech, McIntyre, Wrath, Vivino (Wine App), Groove (Digital Marketing) and Firestone.

About Big Bang Wine

Big Bang Communications was launched by Jean Jacote and Mike Lynch in 2001 to provide executive-level media relations, writing, creative, advertising and marketing support to many of the world’s premier wine companies. The agency was known for developing and implementing powerful communication programs designed to increase brand awareness and perception. In April of 2014, the company changed its name to Big Bang Wine and added national sales and distribution management to its list of services. For more information go to www.bbwineinc.com or call Mike Lynch at 415-250-2373.

Region: California, USA

submit people news

Submit your press release and photo to people@winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  Jan 23, 2015 at 12:38PM PST
- used barrels  •  Jan 21, 2015 at 8:40PM PST
- used barrels  •  Jan 20, 2015 at 9:37AM PST
- used barrels  •  Jan 20, 2015 at 9:29AM PST
- used barrels  •  Jan 15, 2015 at 11:07AM PST

latest real estate

- real estate  •  yesterday at 2:41PM PST
- real estate  •  yesterday at 8:41AM PST
- real estate  •  Jan 22, 2015 at 5:35AM PST
- real estate  •  Jan 21, 2015 at 12:29PM PST
- real estate  •  Jan 19, 2015 at 8:44AM PST

latest used equipment

- used equipment  •  yesterday at 9:19AM PST
- used equipment  •  Jan 24, 2015 at 2:30PM PST
- used equipment  •  Jan 23, 2015 at 5:04PM PST

latest services & supplies

- services & supplies  •  Jan 24, 2015 at 11:57AM PST
- services & supplies  •  Jan 22, 2015 at 8:24AM PST
- services & supplies  •  Jan 21, 2015 at 2:13PM PST
- services & supplies  •  Jan 20, 2015 at 11:54AM PST
- services & supplies  •  Jan 20, 2015 at 11:54AM PST

industry events

Search Events:

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.