Winebusiness.com - Homepage for the Wine Industry

Big Bang Wine Hires Anna Heacock to Oversee Brand Management and DTC Services


Date: 04/16/14

Big Bang Wine, one of the wine industry’s top PR and marketing agencies, has hired Anna Heacock to oversee brand management and all direct-to-consumer programs.

Heacock entered the wine industry in 2005 as the director of sales and marketing for Addamo Vineyards. From 2007 to 2013, she served as marketing and regional sales manager for Talley Vineyards in Arroyo Grande. Heacock is an expert in all aspects of brand management from planning to execution. She helps wineries manage annual allocations, production goals, sales incentives, pricing, programming, wine clubs and other DTC sales, social media outreach and communications materials development.

“Big Bang Wine is the perfect place for me to utilize all of the skills and connections I have acquired over the years,” said Heacock. “In my new role I will help wineries develop strategic brand plans that will allow them to run more effectively and be more successful in the marketplace. I will also help them manage their direct-to-consumer programs to optimize their sales through tasting room, club and website channels.” In addition to her Brand Management and DTC duties, she will also work on special projects for Big Bang Wine’s PR department.

Big Bang Wine’s current clients include: Coquerel, Chalone, Clos de la Tech, McIntyre, Wrath, Vivino (Wine App), Groove (Digital Marketing) and Firestone.

About Big Bang Wine

Big Bang Communications was launched by Jean Jacote and Mike Lynch in 2001 to provide executive-level media relations, writing, creative, advertising and marketing support to many of the world’s premier wine companies. The agency was known for developing and implementing powerful communication programs designed to increase brand awareness and perception. In April of 2014, the company changed its name to Big Bang Wine and added national sales and distribution management to its list of services. For more information go to www.bbwineinc.com or call Mike Lynch at 415-250-2373.

Region: California, USA

submit people news

Submit your press release and photo to people@winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  yesterday at 9:03PM PDT
- used barrels  •  yesterday at 11:03AM PDT
- used barrels  •  Aug 30, 2014 at 3:53PM PDT
- used barrels  •  Aug 30, 2014 at 3:52PM PDT

latest real estate

- real estate  •  Aug 29, 2014 at 10:45AM PDT
- real estate  •  Aug 28, 2014 at 3:32PM PDT
- real estate  •  Aug 27, 2014 at 10:05AM PDT
- real estate  •  Aug 27, 2014 at 9:54AM PDT
- real estate  •  Aug 27, 2014 at 9:54AM PDT

latest used equipment

- used equipment  •  3 hours ago
- used equipment  •  yesterday at 5:43PM PDT
- used equipment  •  yesterday at 12:26AM PDT
- used equipment  •  Aug 30, 2014 at 2:54PM PDT
- used equipment  •  Aug 30, 2014 at 9:27AM PDT

latest services & supplies

- services & supplies  •  Aug 29, 2014 at 11:55AM PDT
- services & supplies  •  Aug 29, 2014 at 11:16AM PDT
- services & supplies  •  Aug 26, 2014 at 3:44PM PDT
- services & supplies  •  Aug 25, 2014 at 3:25PM PDT
- services & supplies  •  Aug 25, 2014 at 7:24AM PDT

industry events

Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.