- Homepage for the Wine Industry Hires Wilfred Wong to Expand Research, Grow Social Media, and Make Wine More Accessible

Date: 03/19/14, the nation’s #1 online wine retailer, today announced the addition of Wilfred Wong to its San Francisco-based team, effective March 31. As Chief Storyteller, Wong will research wines and wineries from all over the world, and share his findings with customers through the website, email newsletters, blog, videos, social media channels and educational events.

“Wilfred is extremely well-respected in the wine industry, and has celebrity status with California wine enthusiasts,” said Rich Bergsund, CEO. “We’re thrilled to have him join our team, and he’s excited to help us promote the wine lifestyle to the entire country.”

Wong has been in the wine business for over 40 years, including nearly two decades with BevMo! as Cellar Master, where he researched and reviewed thousands of wines each year to provide guidance to wine shoppers. He tastes roughly 8,000 wines annually and is a sought after judge at dozens of domestic and international wine competitions. He maintains an active social media presence, with thousands of followers on Facebook and Twitter, and is also an avid photographer.

“My passion is extreme wine research,” said Wong. “I envision at least another ten years of work ahead of me, and is the place I want to be. Their team shares my vision and values, and their online business model provides the perfect platform to share my passion with others.”

“I’ve witnessed Wilfred’s impressive palate for more than 15 years,” said Mike Osborn, Founder and VP Merchandising. “Most striking are his approachable tone and enthusiasm to embrace wines of all styles. Our customers are soon to be more informed and entertained through his writing, photography and social media engagement.”

Wong comes on board at an opportune time. As an innovator in online wine sales, continues to grow its library of educational content, expand its social media presence, and design mobile solutions to make it easy for consumers to research, discover, and purchase wine on the go.

About is the nation’s leading online wine retailer, according to Internet Retailer magazine’s annual ranking of websites by revenue. The company’s mission is to promote the wine lifestyle through innovation, which it does by providing its customers with selection, guidance, convenience and value not common in stores. Unique in its industry, owns a proprietary network of wine fulfillment centers which delivers in 1 or 2 days to most of the country. The company’s Steward-Ship program, unlimited wine delivery for $49 per year, is a customer favorite. is majority owned by Baker Capital. For more information, visit the company’s website at

About Baker Capital
Baker Capital, founded in 1995, is a New York-based private equity firm which has raised over $1.5 billion in committed capital. Baker Capital invests in growth companies at all stages of development in both Europe and North America. The partners of Baker Capital have extensive private equity and operational experience, allowing the firm to provide its portfolio companies with not only capital but also strategic thinking and relationships.

Region: California, USA
Job Function: Direct to Consumer

submit people news

Submit your press release and photo to

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  yesterday at 7:46AM PDT
- used barrels  •  Sep 30, 2014 at 1:52PM PDT
- used barrels  •  Sep 29, 2014 at 9:16AM PDT
- used barrels  •  Sep 29, 2014 at 8:09AM PDT

latest real estate

- real estate  •  Sep 29, 2014 at 1:20PM PDT
- real estate  •  Sep 29, 2014 at 11:48AM PDT
- real estate  •  Sep 29, 2014 at 8:18AM PDT
- real estate  •  Sep 26, 2014 at 1:59PM PDT
- real estate  •  Sep 21, 2014 at 5:00PM PDT

latest used equipment

- used equipment  •  Sep 29, 2014 at 9:49AM PDT
- used equipment  •  Sep 29, 2014 at 9:49AM PDT
- used equipment  •  Sep 28, 2014 at 4:26PM PDT
- used equipment  •  Sep 25, 2014 at 4:26AM PDT
- used equipment  •  Sep 25, 2014 at 4:26AM PDT

latest services & supplies

- services & supplies  •  Sep 30, 2014 at 2:51PM PDT
- services & supplies  •  Sep 25, 2014 at 5:56PM PDT
- services & supplies  •  Sep 25, 2014 at 9:21AM PDT
- services & supplies  •  Sep 22, 2014 at 11:29AM PDT
- services & supplies  •  Sep 19, 2014 at 4:11PM PDT

industry events

Oct 4
Oct 5
Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.