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Wine Industry DTC Veteran Sue Straight Launches New Business


Date: 01/13/14

Wine industry DTC expert Sue Straight is kicking off the New Year by launching her new full-service company, DTC Wine Coach.

Straight has a track record totaling nearly thirty years of helping wineries achieve their DTC goals and building their brands on all levels. She has worked in and managed tasting rooms, started and developed profitable wine clubs and implemented other DTC programs, and built successful wholesale distribution networks, resulting in sales increases on an order-of-magnitude scale.

“I love helping wineries achieve their goals by using a creative, personalized, hands-on approach—it really works!” said Straight, who has been working in the wine industry since 1982. The wineries that have benefitted from Straight’s expertise include Martin Ray Winery. J. Rickards Winery, Clos Pegase Winery, Hop Kiln Winery, Limerick Lane Cellars, Lambert Bridge Winery, White Oak Winery, Toad Hollow Winery, Windsor Vineyards and Old World Winery.

Straight is also a professional wine writer and wine judge. She has been a regular contributor to well respected publications, including The San Diego Union Tribune, The Ukiah Daily Journal and Wine Country This Week and she has been judging The San Francisco Chronicle Wine Competition (and others) for many years.

Denise Gill, director of sales and hospitality at Ancient Oak Cellars and long-time friend to Straight stated, “Using her vast wine knowledge and a focused palate, Sue is able to engage customers and drive sales. I believe her energy and enthusiasm would be a valuable asset to any dynamic organization.”

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