The San Francisco Wine Exchange announced the addition of Stephanie Nelson to its national sales force, joining the team as Northern California area manager. Nelson comes to SFWE with a strong background in sales, marketing and customer service. She leaves her position at Treasury Wine Estates as their corporate and social event planner. Prior to working at Treasury, Stephanie was part of the Fine Wine Division of Glazer’s in Dallas, representing many of SFWE’s current brands.
Earlier in her wine career, Nelson served as GM/wine director for Cork Wine Bar in Dallas handling the wine program, management, promotional events and TV appearances. According to national sales manager Phil Nugent, “Stephanie brings incredible people skills to a very important market for SFWE. Her infectious enthusiasm should prove to be a real asset to all our client wineries and our California wholesalers and customers.”
Nelson's official start date was Oct. 1, 2013. She reports directly to Jonathan Apt, newly appointed to the recently created position of West Coast sales manager for the San Francisco Wine Exchange.