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Mallerie Blackwell joins Shannon Ridge Family of Wines


Date: 11/01/13

Shannon Ridge Family of Wines announced the hiring of Mallerie Blackwell as the territory sales manager for Southern California. “We are very excited to have Mallerie on board to help continue the upward trend of our Shannon Ridge Family of Wines,” said Chris Baker, chief operating officer. “Mallerie has the right amount of experience to manage our chain grocery and broad market channels. We look forward to the impact she will bring in getting Shannon Ridge wines to more people in the very important California market.”

Blackwell brings with her over 12 years of experience in the wine, retail and restaurant industries. Prior to her new position with Shannon Ridge Family of Wines, Blackwell held positions with Empire Distributors in North Carolina and R.J. Reynolds in California. “I am thrilled to be part of Shannon Ridge. I’ve been familiar with the brand since it was first introduced, what a great company that is committed to high quality wines with affordable price points,” stated Blackwell. “The leadership of Clay Shannon and the passion the employees have for Lake County is contagious. The wines are great to drink and I know that we are on our way to being recognized as a national wine company known for high quality and great value wines.”

The portfolio of Shannon Ridge wines include the Single Vineyard Collection and High Elevation Collection wines that showcase the 1500-foot and higher vineyards in which the grapes are grown. Shannon Ridge Family of Wines has established itself as the most awarded of all Lake County wine brands.

About Shannon Ridge Family of Wines

The Shannon family is committed to preserving their land, not only for the great vineyard sites but also for the bear, elk, mountain lions, eagles and other creatures that live there. Of the approximately 1,800 acres on the ranch, only about 35 percent have been converted to vineyards. The balance of the land has been preserved for the wildlife, which wanders through the property from the expansive wilderness area to the north and east. The vineyards were carefully planned out, leaving corridors open to migrating animals and protecting sensitive nesting areas.

Shannon Ridge’s vineyards are “California Certified Sustainable”, and are known for their woolly compost machines – a flock of more than 1,000 sheep, complete with a team of highly trained sheepdogs. The sheep do an excellent job of canopy management and leaf removal, and pick the vineyard clean after harvest. They also manage the cover crop in the spring and work hard to reduce fire danger in the surrounding hills the remainder of the year. USDA grass fed lamb is also produced by the company and is a natural, no antibiotic farm to table product sold to many prestigious restaurants in California.

Region: Other North Coast
Job Function: Sales/Marketing

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