Excelsior Wine Company Appoints Mark Goodrich President
Marc Goodrich has been appointed president of Excelsior Wine Company. Goodrich joins Excelsior Wines from Banfi Vintners, where he most recently served as chief operating officer. As president of Excelsior Wines, Goodrich now spearheads one of North America’s largest and most dynamic wine importers.
The move represents a natural progression for Excelsior Wines and Goodrich, for whom overseeing an organization that embraces both domestic and imported wine brands represents a new and welcome challenge.
According to Goodrich, “Our goal is to build on Excelsior Wine Company’s leadership role as the single largest importer of South American wines in the U.S. through a careful expansion of core brands, coupled with strategic new introductions.”
Excelsior Wine Company is an independent importing, sales and marketing venture established between Concha y Toro and its former U.S. importer, Banfi Vintners. Founded in July 2011, Excelsior Wines is wholly responsible for handling U.S. distribution of Concha y Toro’s Chilean portfolio plus that of Trivento, its Argentine subsidiary, together with the California labels of Little Black Dress and Five Rivers from Concha y Toro's Fetzer Vineyards operation.
“With domestic wines accounting for approximately 75 percent of U.S. consumption, the opportunity to make inroads in the domestic arena in a significant way is also something I look forward to working on,” states Goodrich.
As Concha y Toro prepares to initiate a series of strategic changes in its international go-to-market strategy, Goodrich is ideally suited to interpret and implement these with his signature direct, transparent management style and background in systems and operations. Goodrich accounts for more than two decades of hands-on industry experience, ranging from sales and marketing to finance and logistics.
Goodrich continues to serve as VP and treasurer at Banfi Vintners and in an advisory capacity to the Banfi overseas operations. As a leading member of the wine industry, Goodrich also serves on the board of the National Association of Beverage Importers (NABI). He holds a master’s degree in accounting and is a certified CPA.