Winebusiness.com - Homepage for the Wine Industry

Philip Goodband, Master of Wine, Joins AgroThermal Development Team


Date: 08/29/13

Agrothermal Systems announced that it has signed an agreement with Master of Wine, Philip Goodband, of Surrey, U.K. Goodband will use his expert tasting ability and knowledge of enology to assist Agrothermal in defining the unique taste advantages that its patent pending Thermal Plant Treatment (TPT) provides in creating better quality wines.

According to Agrothermal CEO, Marty Fischer, “Philip helped us to evaluate a 2012 Pinot Noir from Oregon’s Adelsheim Vineyard and was able to differentiate and accurately explain the differences between the test and control wines on a blind basis. We realized that having a world leading Master of Wine as part of our team would add expert validation to the differences we are seeing TPT create in wine quality.” Having served as wine adviser to the late Queen Mother, Goodband is a Vintners Scholar and one of only 300 Masters of Wine. Philip Goodband has held senior positions at the top of his profession for many years. He has worked with some of the world’s best-known wine producers and brand owners including Baron Philippe de Rothschild, Constellation Brands and Accolade Wines. He has the distinction of being a former chairman of the Institute of Masters of Wine, is a certified wine educator for the largest global provider of wine education, the Wine and Spirit Education Trust, and is a noted judge of wines serving as chair of judges at the International Wine and Spirit Competition in both the United Kingdom and California.

According to Goodband, “I was very impressed by the TPT treated 2012 Adelsheim wine. Both the TPT Treated and Control wines were good, but the treated sample showed improvements in several criteria. The TPT treated Pinot was youthful, bright, well-defined with a lifted nose and a lively zing and greater length to the palate. The cherry fruit showed very well indeed and I particularly liked the increased definition and palate length.” Goodband became intrigued with the potential this new technology possesses for truly revolutionizing both viticulture and wine making. “I want to be part of this fascinating innovation,” said Goodband.

According to Chad Vargas, production manager at Adelsheim, “In January and again in April we did barrel tasting of the test and control Pinot Noir wine produced during the 2012 crop year and were encouraged by the differences we experienced. The TPT process had some distinct and subtle advantages in the glass and we are now expanding our evaluation of the technology during the 2013 season and are pleased to be designated as a Development Partner for this new approach.”

“With some 16 test and control wine parings being developed this season,” continued Fischer, “we needed to be able to taste and recognize the in-the-glass and palate differences that chemical analysis frequently fails to characterize. We are delighted to have Philip as part of our development group to assess the wines and provide validity to the technology in this regard.

Lazo TPC Global, Inc., doing business as Agrothermal Systems, is a California corporation formed in January 2007 to develop the global market for thermal technology. The Company holds patents for Thermal Pest Control and has patents pending on other aspects of Thermal technology it has dubbed under the umbrella of Thermal Plant Treatment.

For further information visit agrothermalsystems.com/company.
 

submit people news

Submit your press release and photo to people@winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  Sep 18, 2014 at 5:17AM PDT
- used barrels  •  Sep 17, 2014 at 3:35PM PDT
- used barrels  •  Sep 17, 2014 at 7:50AM PDT
- used barrels  •  Sep 17, 2014 at 7:50AM PDT
- used barrels  •  Sep 15, 2014 at 7:56PM PDT

latest real estate

- real estate  •  23 minutes ago
- real estate  •  Sep 17, 2014 at 9:13AM PDT
- real estate  •  Sep 16, 2014 at 5:54PM PDT
- real estate  •  Sep 16, 2014 at 2:34PM PDT
- real estate  •  Sep 14, 2014 at 6:02AM PDT

latest used equipment

- used equipment  •  Sep 19, 2014 at 4:07PM PDT
- used equipment  •  Sep 19, 2014 at 4:07PM PDT
- used equipment  •  Sep 19, 2014 at 4:07PM PDT
- used equipment  •  Sep 19, 2014 at 2:12PM PDT
- used equipment  •  Sep 18, 2014 at 2:29PM PDT

latest services & supplies

- services & supplies  •  Sep 19, 2014 at 4:11PM PDT
- services & supplies  •  Sep 19, 2014 at 11:44AM PDT
- services & supplies  •  Sep 19, 2014 at 10:36AM PDT
- services & supplies  •  Sep 18, 2014 at 4:46PM PDT
- services & supplies  •  Sep 17, 2014 at 7:47AM PDT

industry events

Sep 25
CA
Sep 26
CA
Sep 26
CA
Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.