The Hess Collection has selected Steven Frederico as New England regional sales manager, representing the Hess portfolio in Massachusetts, New Hampshire, Vermont, Rhode Island and Maine.
In addition to California wineries including The Hess Collection, Artezin and MacPhail Family wines, Hess Family Wine Estates also includes Peter Lehmann from Australia, Amalaya and Colomé from Argentina and Glen Carlou from South Africa.
He will report to Chris Ireland, vice president/eastern division manager.
Frederico, most recently vice president sales for Davies Family Selections, has a long record of success in northeast markets, having started his career with the Carolina Wine Company, known earlier as Martignetti Grocer, in 1993. He represented the Martignetti portfolio for 11 years in Massachusetts and Rhode Island before moving to Ruby Wines in MA as a division sales manager, supervising a team of seven.
For Davies Family Selections, he managed New England states and North Carolina, representing multiple wineries. He helped successfully launch several new products in the region.
Frederico holds dual associate degrees from Hesser College in New Hampshire in hotel and restaurant administration and business administration and marketing. He has traveled extensively to wine regions throughout the world.