The Washington Wine Industry Foundation (WWIF) recently welcomed five new board directors to the team: Bill Shibley, Stephanie Meier, Bradley Walker, Simon Siegl, and Mark Wheeler.
WWIF is a nonprofit that focuses on meeting the needs of the grape and wine industry including scholarships, education, outreach, research and other information. The foundation works in partnerships to accomplish the activities identified as priorities by the industry. The new board members each have a skill set to assist the foundation in helping Washington wine industry grow.
Simon Siegl, principal at CoEfficient Consulting, established his CoEfficient Consulting service in 2005, focusing on strategic, business and marketing planning and exit planning for the wine industry and related businesses, utilizing his 17 years of experience in executive positions with state, regional and national trade associations. His work with the wine industry began in 1985, as executive director of the Washington Wine Institute, focusing on government relations initiatives to protect and enhance the business environment for Washington wineries. Perhaps the most important legislative initiative was the creation of the Washington Wine Commission, which he also served as executive director. In meeting the generic promotion and marketing needs of all the state's wineries and grape growers, Siegl implemented extensive and diverse programs that helped convert the industry's prior negative image into recognition as high quality wine region, and support extraordinary growth which continues today. In 1996 he was recruited away from Washington state to Washington, DC to become president of WineAmerica, a trade association representing 700 wineries in 47 states, where he served as primary spokesperson and represented interests of U.S. wineries to all levels of government. Simon received his B.A. degree in performing arts management from Antioch College in Ohio, and currently resides in Seattle, Washington.