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WineDirect Announces Promotion of Karin Ballestrazze to Vice President, Client Services

Date: 06/24/13

WineDirect announced the promotion of a key member of its management team. Karin Ballestrazze has been appointed vice president, client services. Since joining WineDirect in 2009, Ballestrazze has excelled in a variety of roles within the client services department, most recently as senior director of client services. This promotion illustrates the company’s commitment to building and maintaining a strong and dynamic team.

WineDirect’s customers are at the heart of the business, and as a result, the client services team has grown significantly over the past two years. The mission of the client services team is to build strong partnerships based on communication and collaboration; providing unsurpassed attention to customers’ needs, anticipating their requirements, and fulfilling those requirements with the absolute best in service.

“WineDirect is poised for a record setting year thanks to Karin's and our entire company’s deep commitment to our customers. Karin possesses a unique understanding of the challenges and opportunities facing our winery partners,” said Steve Waller, WineDirect COO. “Karin and her team go out of their way to address the complex needs of our fulfillment customers, and have been relentless advocates for both our company and for our clients.”

About WineDirect

WineDirect is a leader in winery direct sales, providing technology and services that enable wineries to sell more wine through Direct-to-Consumer channels. Headquartered in the Napa Valley, WineDirect offers a broad range of logistics solutions including a technology driven fulfillment system, compliance tools, and marketplace partnerships which provide access to new markets and consumers. In addition, the company offers an eCommerce and wine club processing platform with integrated marketing capabilities, and telesales services to help wineries grow their businesses profitably. Each of the company’s services is offered on a standalone basis, or as part of an integrated, end-to-end solution. For further information, visit

Job Function: Sales/Marketing

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