Pernod Ricard USA, the premium spirits and wine company in the U.S., today announced a key appointment designed to further strengthen the company’s powerful Route to Market.
“Our Route to Market is a key asset for Pernod Ricard USA, and we must continually enhance the competitive advantage it delivers”
Jim Green, an industry veteran who joined Pernod Ricard USA in 2011, has been named vice president, commercial and channel strategy. In this new position, Green will be responsible for developing the company’s next generation distributor model, sales structure, and overall Route to Market approach for both the spirits and wines business. He also will lead the commercial integration of any new partnerships and acquisitions.
“Our Route to Market is a key asset for Pernod Ricard USA, and we must continually enhance the competitive advantage it delivers,” said Bryan Fry, the company’s president and chief executive officer. “Our current distributor contracts were crafted after the company’s acquisition of ABSOLUT Vodka in 2008. Since then, we’ve expanded our portfolio and increased our market share, and I am confident that Jim’s leadership will put our premium spirits and wine business on a path toward even stronger performance in the years ahead.”
Prior to this position, Green was vice president, national customer solutions and activation, working closely with Marty Crane, senior vice president, spirits sales, Pernod Ricard USA, to transform the company’s sales strategy, capabilities and ways of working with its distributors. Before joining Pernod Ricard, Green held executive positions at Diageo, Marriott and Kodak.
Green will report to Stephen O’Neill, senior vice president, communications and transformation, Pernod Ricard USA.