Winebusiness.com - Homepage for the Wine Industry

Pernod Ricard USA Appoints Jim Green to Vice President, Commercial and Channel Strategy


Date: 06/18/13

Pernod Ricard USA, the premium spirits and wine company in the U.S., today announced a key appointment designed to further strengthen the company’s powerful Route to Market.

“Our Route to Market is a key asset for Pernod Ricard USA, and we must continually enhance the competitive advantage it delivers”

Jim Green, an industry veteran who joined Pernod Ricard USA in 2011, has been named vice president, commercial and channel strategy. In this new position, Green will be responsible for developing the company’s next generation distributor model, sales structure, and overall Route to Market approach for both the spirits and wines business. He also will lead the commercial integration of any new partnerships and acquisitions.

“Our Route to Market is a key asset for Pernod Ricard USA, and we must continually enhance the competitive advantage it delivers,” said Bryan Fry, the company’s president and chief executive officer. “Our current distributor contracts were crafted after the company’s acquisition of ABSOLUT Vodka in 2008. Since then, we’ve expanded our portfolio and increased our market share, and I am confident that Jim’s leadership will put our premium spirits and wine business on a path toward even stronger performance in the years ahead.”

Prior to this position, Green was vice president, national customer solutions and activation, working closely with Marty Crane, senior vice president, spirits sales, Pernod Ricard USA, to transform the company’s sales strategy, capabilities and ways of working with its distributors. Before joining Pernod Ricard, Green held executive positions at Diageo, Marriott and Kodak.

Green will report to Stephen O’Neill, senior vice president, communications and transformation, Pernod Ricard USA.

Job Function: Sales/Marketing

submit people news

Submit your press release and photo to people@winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  yesterday at 1:52PM PDT
- used barrels  •  Sep 29, 2014 at 9:16AM PDT
- used barrels  •  Sep 29, 2014 at 8:09AM PDT
- used barrels  •  Sep 29, 2014 at 6:48AM PDT

latest real estate

- real estate  •  Sep 29, 2014 at 1:20PM PDT
- real estate  •  Sep 29, 2014 at 11:48AM PDT
- real estate  •  Sep 29, 2014 at 8:18AM PDT
- real estate  •  Sep 26, 2014 at 1:59PM PDT
- real estate  •  Sep 21, 2014 at 5:00PM PDT

latest used equipment

- used equipment  •  Sep 29, 2014 at 9:49AM PDT
- used equipment  •  Sep 29, 2014 at 9:49AM PDT
- used equipment  •  Sep 28, 2014 at 4:26PM PDT
- used equipment  •  Sep 25, 2014 at 4:26AM PDT
- used equipment  •  Sep 25, 2014 at 4:26AM PDT

latest services & supplies

- services & supplies  •  yesterday at 2:51PM PDT
- services & supplies  •  Sep 25, 2014 at 5:56PM PDT
- services & supplies  •  Sep 25, 2014 at 9:21AM PDT
- services & supplies  •  Sep 22, 2014 at 11:29AM PDT
- services & supplies  •  Sep 19, 2014 at 4:11PM PDT

industry events

Oct 4
CA
Oct 5
CA
Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.