Direct sales technology and fulfillment services provider, WineDirect, announced the appointment of Phil Littleton to the role of vice president of operations.
In this role, Littleton will assume responsibility for all fulfillment operations of the company, including expansion of both its Maple Heights, Ohio and American Canyon, California facilities to meet the growing volume of direct-to-consumer shipments by WineDirect customers.
Littleton, who joined the company on June 3, has extensive experience in fulfillment, logistics and operations. Immediately prior to joining WineDirect he spent seven years as vice president of corporate logistics for Harry and David, a multi-channel specialty retailer and producer of premium fruit, gourmet food products, wine and other fine gifts. Prior to that, he spent six years at FedEx, where he was a managing director in the Pacific Northwest region.
“We are pleased to welcome Phil to our management team,” said Steve Waller, chief operating officer of WineDirect. “He brings a wealth of logistics experience and is steadfastly focused on the consumer experience. Phil will be an integral part of our expansion as we continue to add capabilities and services to support our growth.”
WineDirect is a leader in winery direct sales, providing technology and services that enable wineries to sell more wine through direct-to-consumer channels. Headquartered in the Napa Valley, WineDirect offers a broad range of logistics solutions including a technology driven fulfillment system, compliance tools, and marketplace partnerships which provide access to new markets and consumers. In addition, the company offers an e-commerce and wine club processing platform with integrated marketing capabilities, and telesales services to help wineries grow their businesses profitably. Each of the company’s services is offered on a standalone basis, or as part of an integrated, end-to-end solution. For further information, visit WineDirect.com.