Effective June 1, 2013, Shannon Ridge Family of Wines announced the promotion of Chris Baker to chief operating officer, a newly created position.
“We are excited to have Chris in this position to continue the upward trend of our wine brands and to improve efficiencies in our winemaking, tasting rooms, administrative and production processes,” said Clay Shannon, president and chief executive officer for Shannon Ridge Family of Wines. “Chris brings years of experience and know-how to our company, and we look forward to his help as we continue bringing Lake County and Shannon Ridge wines to more people across America.”
Baker began his career in the wine industry in 1985 as general manager of Jonathan's Uptown, an upscale fine dining restaurant. He has since served in increasing areas of responsibility as sales manager for Ste. Michelle Wine Estates, and as general manager for Empire Distributors of North Carolina. He brings 28 years of experience to Shannon Ridge.
In his new position, Baker will be responsible for all operations of Shannon Ridge Family of Wines and will report directly to Clay Shannon. He will continue to be based in North Carolina.
About Shannon Ridge Family of Wines
The Shannons are committed to preserving their land, not only for the great vineyard sites but also for the bear, elk, mountain lions, eagles and other creatures which live there. Of their approximately 1,850 acres, only about 35 percent have been converted to vineyards. The balance of the land has been preserved for the wildlife which wanders through the property from the expansive wilderness areas adjoining the ranches. The vineyards were carefully planned out, leaving corridors open to migrating animals and protecting sensitive nesting areas.