Winebusiness.com - Homepage for the Wine Industry

Sarah Pearson Appointed Director of Marketing For The Hess Collection Winery

Posted on June 03, 2013

Sarah Pearson has been appointed director of marketing for The Hess Collection winery, reporting to chief marketing officer Derek Bromley.

Pearson will primarily focus on The Hess Collection Winery and Hess Family Wine Estates wineries Artezin, MacPhail and Sequana, and will also contribute to domestic marketing efforts for Hess Family wineries Glen Carlou, Peter Lehmann, Colomé and Amalaya.

Most recently she served as a brand manager of innovation at Constellation Brands where she launched a successful celebrity wine that quickly grew to 200,000 annual cases.

Earlier, she held key marketing positions with Freixenet USA and Treasury Wine Estates leading cross-functional teams in consumer and brand marketing efforts, including the development of new products, the revitalization of existing brands with new packaging and focused channel marketing efforts.

A graduate of Skidmore College in Saratoga Springs, New York, Pearson is multi-lingual in Spanish, French and Hebrew, and is a certified Spanish Wine Educator, granted by the Spanish Wine Academy in San Francisco. She holds the WSET Level 2 from the Wine & Spirits Education Trust, and the Basic Certificate from the Court of Master Sommeliers. She studied French at La Sorbonne in Paris.
 

submit people news

Submit your press release and photo to people@winebusiness.com

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.