Winebusiness.com - Homepage for the Wine Industry

Sarah Pearson Appointed Director of Marketing For The Hess Collection Winery


Date: 06/03/13

Sarah Pearson has been appointed director of marketing for The Hess Collection winery, reporting to chief marketing officer Derek Bromley.

Pearson will primarily focus on The Hess Collection Winery and Hess Family Wine Estates wineries Artezin, MacPhail and Sequana, and will also contribute to domestic marketing efforts for Hess Family wineries Glen Carlou, Peter Lehmann, Colomé and Amalaya.

Most recently she served as a brand manager of innovation at Constellation Brands where she launched a successful celebrity wine that quickly grew to 200,000 annual cases.

Earlier, she held key marketing positions with Freixenet USA and Treasury Wine Estates leading cross-functional teams in consumer and brand marketing efforts, including the development of new products, the revitalization of existing brands with new packaging and focused channel marketing efforts.

A graduate of Skidmore College in Saratoga Springs, New York, Pearson is multi-lingual in Spanish, French and Hebrew, and is a certified Spanish Wine Educator, granted by the Spanish Wine Academy in San Francisco. She holds the WSET Level 2 from the Wine & Spirits Education Trust, and the Basic Certificate from the Court of Master Sommeliers. She studied French at La Sorbonne in Paris.
 

submit people news

Submit your press release and photo to people@winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  yesterday at 2:29PM PDT
- used barrels  •  yesterday at 1:52PM PDT
- used barrels  •  Sep 29, 2014 at 9:16AM PDT
- used barrels  •  Sep 29, 2014 at 8:09AM PDT
- used barrels  •  Sep 29, 2014 at 6:48AM PDT

latest real estate

- real estate  •  Sep 29, 2014 at 1:20PM PDT
- real estate  •  Sep 29, 2014 at 11:48AM PDT
- real estate  •  Sep 29, 2014 at 8:18AM PDT
- real estate  •  Sep 26, 2014 at 1:59PM PDT
- real estate  •  Sep 21, 2014 at 5:00PM PDT

latest used equipment

- used equipment  •  Sep 29, 2014 at 9:49AM PDT
- used equipment  •  Sep 29, 2014 at 9:49AM PDT
- used equipment  •  Sep 28, 2014 at 4:26PM PDT
- used equipment  •  Sep 25, 2014 at 4:26AM PDT
- used equipment  •  Sep 25, 2014 at 4:26AM PDT

latest services & supplies

- services & supplies  •  yesterday at 2:51PM PDT
- services & supplies  •  Sep 25, 2014 at 5:56PM PDT
- services & supplies  •  Sep 25, 2014 at 9:21AM PDT
- services & supplies  •  Sep 22, 2014 at 11:29AM PDT
- services & supplies  •  Sep 19, 2014 at 4:11PM PDT

industry events

Oct 4
CA
Oct 5
CA
Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.