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Luna Vineyards Names Lance Hooker California Specialist

Posted on May 16, 2013

Andre Crisp, president of Luna Vineyards Sales Company, introduced Luna's new in-house sales team: Michael Kasper, vice president of sales and national programming; Adrian Dedering, Western United States sales manager; and Lance Hooker, California specialist. International partnerships will continue to be led by Andre Crisp.

"The addition of an in-house team is increasingly valuable on the business-of-wine landscape; we have significantly strengthened Luna's fundamental business model," said Crisp. "By placing 'feet on the street', we are seeing immediate growth and an overwhelmingly positive response from our distributors. We are confident in Michael's, Adrian's, and Lance's ability to fulfill their laser-focused roles: positioning Luna Vineyards to thrive in this new economy and aggressively driving sales revenues through our worldwide distributors."

Lance Hooker, the California specialist, is a Juris Doctorate-turned-oenophile. "When the opportunity presented itself to join Luna Vineyards, it was one that I had to take. Luna has a world-class reputation, built over 20 years of high performance, product integrity, and brand building."

About Luna Vineyards

Founded in 1995, Luna Vineyards is constantly exploring and crafting wines that are unique and represent the best in their class. Luna's wines have appeared on NBC's The Today Show and consistently receive high ratings by top wine critics, including the Wine Spectator, Robert Parker Jr., and Stephen Tanzer. Luna's family of brands include: Luna Vineyards, Arnold Palmer wines, and Lunatic wines. The winery is located at 2921 Silverado Trail, Napa, California. For more information, visit

Region: Napa & Sonoma
Job Function: Sales/Marketing

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