Adrian Dedering Named Western U.S. Sales Manager at Luna Vineyards
Andre Crisp, president of Luna Vineyards Sales Company, introduced Luna's new in-house sales team: Michael Kasper, vice president of sales and national programming; Adrian Dedering, Western United States sales manager; and Lance Hooker, California specialist. International partnerships will continue to be led by Andre Crisp.
"The addition of an in-house team is increasingly valuable on the business-of-wine landscape; we have significantly strengthened Luna's fundamental business model," said Crisp. "By placing 'feet on the street', we are seeing immediate growth and an overwhelmingly positive response from our distributors. We are confident in Michael's, Adrian's, and Lance's ability to fulfill their laser-focused roles: positioning Luna Vineyards to thrive in this new economy and aggressively driving sales revenues through our worldwide distributors."
Adrian Dedering, the Western US sales manager with a decade of experience and a Court of Master Sommeliers designation, said, "My goal is to ensure that Luna Vineyards' family of brands is given the best platform for success. Our west coast team will be visiting the markets supporting our distribution partners and spending time with our restaurant, grocery, and trade customers on a daily basis. This hands-on approach will continue our success in some of the world's largest wine markets located here on the West Coast."
About Luna Vineyards
Founded in 1995, Luna Vineyards is constantly exploring and crafting wines that are unique and represent the best in their class. Luna's wines have appeared on NBC's The Today Show and consistently receive high ratings by top wine critics, including the Wine Spectator, Robert Parker Jr., and Stephen Tanzer. Luna's family of brands include: Luna Vineyards, Arnold Palmer wines, and Lunatic wines. The winery is located at 2921 Silverado Trail, Napa, California. For more information, visit www.lunavineyards.com.