Winebusiness.com - Homepage for the Wine Industry

Schrader Cellars Hires Brand Director, Ed Maass


Date: 04/26/13

Schrader Cellars' proprietors Fred and Carol Schrader announced that wine industry veteran Ed Maass has filled the newly-created position of brand director for their wine brands. Maass will be responsible for the day-to-day management of the business, and all aspects of the sales and marketing for Schrader Cellars and related entities including Aston Estate, Double Diamond and Vieux-Os.

"I am very pleased to bring someone of Ed's caliber and experience into this new role, especially since he has such a wide range of expertise in so many aspects of the wine business going back 20 years," said Fred Schrader.

After a career in the restaurant and wine retail business near Washington, D.C., Maass moved to Napa Valley in 1997 and worked in sales and marketing for the Robert Mondavi Winery and Duckhorn Vineyards. In 2005, he was an integral part of the team that founded Folio Fine Wine with the Michael Mondavi Family and most recently served as director of sales and marketing for Sierra Madre Vineyard, a premium producer of Chardonnay and Pinot Noir.

“We were impressed by Ed’s professionalism, enthusiasm, leadership qualities and commitment to excellence,” added Carol Schrader; “We are thrilled to have him on our team.”

Fred and Carol Schrader have devoted more than a decade to producing benchmark Cabernet Sauvignons from Napa Valley. Their wines have garnered the highest honors and critical acclaim awarded to American wine and are among the most sought after by collectors from around the world. Reaching beyond the Napa Valley, the Schraders are also producing exceptional Pinot Noirs from California’s Sonoma Coast.

Region: Napa & Sonoma

submit people news

Submit your press release and photo to people@winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  Mar 26, 2015 at 11:00AM PDT
- used barrels  •  Mar 25, 2015 at 12:57PM PDT
- used barrels  •  Mar 24, 2015 at 6:31PM PDT
- used barrels  •  Mar 24, 2015 at 12:25PM PDT

latest real estate

- real estate  •  Mar 25, 2015 at 8:44AM PDT
- real estate  •  Mar 24, 2015 at 12:02PM PDT
- real estate  •  Mar 19, 2015 at 3:21PM PDT
- real estate  •  Mar 19, 2015 at 1:14PM PDT
- real estate  •  Mar 17, 2015 at 9:46AM PDT

latest used equipment

- used equipment  •  yesterday at 11:22PM PDT
- used equipment  •  Mar 28, 2015 at 9:04AM PDT
- used equipment  •  Mar 27, 2015 at 2:02PM PDT
- used equipment  •  Mar 27, 2015 at 2:02PM PDT

industry events

Search Events:

Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.