Schrader Cellars' proprietors Fred and Carol Schrader announced that wine industry veteran Ed Maass has filled the newly-created position of brand director for their wine brands. Maass will be responsible for the day-to-day management of the business, and all aspects of the sales and marketing for Schrader Cellars and related entities including Aston Estate, Double Diamond and Vieux-Os.
"I am very pleased to bring someone of Ed's caliber and experience into this new role, especially since he has such a wide range of expertise in so many aspects of the wine business going back 20 years," said Fred Schrader.
After a career in the restaurant and wine retail business near Washington, D.C., Maass moved to Napa Valley in 1997 and worked in sales and marketing for the Robert Mondavi Winery and Duckhorn Vineyards. In 2005, he was an integral part of the team that founded Folio Fine Wine with the Michael Mondavi Family and most recently served as director of sales and marketing for Sierra Madre Vineyard, a premium producer of Chardonnay and Pinot Noir.
“We were impressed by Ed’s professionalism, enthusiasm, leadership qualities and commitment to excellence,” added Carol Schrader; “We are thrilled to have him on our team.”
Fred and Carol Schrader have devoted more than a decade to producing benchmark Cabernet Sauvignons from Napa Valley. Their wines have garnered the highest honors and critical acclaim awarded to American wine and are among the most sought after by collectors from around the world. Reaching beyond the Napa Valley, the Schraders are also producing exceptional Pinot Noirs from California’s Sonoma Coast.