Winebusiness.com - Homepage for the Wine Industry

Marla Nease Gilbert New Marketing Manager, U.S. at Mt. Beautiful Wines


Date: 04/03/13

Mt. Beautiful Wines, owned by Teece Family Vineyards in New Zealand, announced the arrival of new marketing manager for the U.S., Marla Nease Gilbert. She will be focused on supporting and implementing an innovative marketing program.

Nease Gilbert began at Mt. Beautiful Wines in February as the marketing manager, U.S. and utilizes both wine expertise and luxury good marketing experience. As a former sommelier turned branding expert, she has branded several luxury good companies from conception to inception. Her focus is to build relationships with media, vendors, and consumers through events, social media, and wine club implementation.

“With the Mt. Beautiful brand expanding at a rapid pace, the need for a dedicated, marketing professional was long over due. I am very excited to have Marla join our U.S. based team,” says Robert Watkins, CEO of Teece Family Vineyards and Farms. “Marla will oversee all facets of our marketing, branding, direct to consumer efforts, and all social media activities. She will coordinate her efforts with our New Zealand office to ensure the global consistency of the brand.”

About Mt. Beautiful Wines

Named after the landmark that protects the landscape from the ocean winds, the vineyards at Mt. Beautiful were planted in the uncharted territory of North Canterbury, New Zealand. Owners and visionaries, David?and Leigh Teece, pioneered an entirely new region when they decided to begin making wine in David’s birth country. They picked an area that had potential and all the right elements (soil, location, climate) to become an amazing region, rather than choosing an area that was already established. Their passion to create something truly distinctive led to the bold decision of choosing an unknown territory, and the vineyards of Mt. Beautiful were born.

Since 2004, the estate-grown, award-winning, food-friendly varietals have consisted of Sauvignon Blanc, Pinot Gris, Riesling and Pinot Noir.? The wines have definitely been known to finesse the palate with their elegant demeanor while bringing a bit of fun to the table. With vineyards that enjoy a cool, temperate climate and soils that provide an ideal environment, the wines speak for themselves. They’re made with minimally invasive techniques, are a true expression of the terroir, and are certified sustainable to ensure the maximum articulation of the varietal. In other words, they’re as delicious as nature intended them to be.
 

Region: New Zealand
Job Function: Sales/Marketing

submit people news

Submit your press release and photo to people@winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  yesterday at 9:03PM PDT
- used barrels  •  yesterday at 11:03AM PDT
- used barrels  •  Aug 30, 2014 at 3:53PM PDT
- used barrels  •  Aug 30, 2014 at 3:52PM PDT
- used barrels  •  Aug 29, 2014 at 5:40PM PDT

latest real estate

- real estate  •  Aug 29, 2014 at 10:45AM PDT
- real estate  •  Aug 28, 2014 at 3:32PM PDT
- real estate  •  Aug 27, 2014 at 10:05AM PDT
- real estate  •  Aug 27, 2014 at 9:54AM PDT
- real estate  •  Aug 27, 2014 at 9:54AM PDT

latest used equipment

- used equipment  •  yesterday at 5:43PM PDT
- used equipment  •  yesterday at 12:26AM PDT
- used equipment  •  Aug 30, 2014 at 2:54PM PDT
- used equipment  •  Aug 30, 2014 at 9:27AM PDT
- used equipment  •  Aug 28, 2014 at 4:41PM PDT

latest services & supplies

- services & supplies  •  Aug 29, 2014 at 11:55AM PDT
- services & supplies  •  Aug 29, 2014 at 11:16AM PDT
- services & supplies  •  Aug 26, 2014 at 3:44PM PDT
- services & supplies  •  Aug 25, 2014 at 3:25PM PDT
- services & supplies  •  Aug 25, 2014 at 7:24AM PDT

industry events

Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.