Winebusiness.com - Homepage for the Wine Industry

Marla Nease Gilbert New Marketing Manager, U.S. at Mt. Beautiful Wines


Date: 04/03/13

Mt. Beautiful Wines, owned by Teece Family Vineyards in New Zealand, announced the arrival of new marketing manager for the U.S., Marla Nease Gilbert. She will be focused on supporting and implementing an innovative marketing program.

Nease Gilbert began at Mt. Beautiful Wines in February as the marketing manager, U.S. and utilizes both wine expertise and luxury good marketing experience. As a former sommelier turned branding expert, she has branded several luxury good companies from conception to inception. Her focus is to build relationships with media, vendors, and consumers through events, social media, and wine club implementation.

“With the Mt. Beautiful brand expanding at a rapid pace, the need for a dedicated, marketing professional was long over due. I am very excited to have Marla join our U.S. based team,” says Robert Watkins, CEO of Teece Family Vineyards and Farms. “Marla will oversee all facets of our marketing, branding, direct to consumer efforts, and all social media activities. She will coordinate her efforts with our New Zealand office to ensure the global consistency of the brand.”

About Mt. Beautiful Wines

Named after the landmark that protects the landscape from the ocean winds, the vineyards at Mt. Beautiful were planted in the uncharted territory of North Canterbury, New Zealand. Owners and visionaries, David?and Leigh Teece, pioneered an entirely new region when they decided to begin making wine in David’s birth country. They picked an area that had potential and all the right elements (soil, location, climate) to become an amazing region, rather than choosing an area that was already established. Their passion to create something truly distinctive led to the bold decision of choosing an unknown territory, and the vineyards of Mt. Beautiful were born.

Since 2004, the estate-grown, award-winning, food-friendly varietals have consisted of Sauvignon Blanc, Pinot Gris, Riesling and Pinot Noir.? The wines have definitely been known to finesse the palate with their elegant demeanor while bringing a bit of fun to the table. With vineyards that enjoy a cool, temperate climate and soils that provide an ideal environment, the wines speak for themselves. They’re made with minimally invasive techniques, are a true expression of the terroir, and are certified sustainable to ensure the maximum articulation of the varietal. In other words, they’re as delicious as nature intended them to be.
 

Region: New Zealand
Job Function: Sales/Marketing

submit people news

Submit your press release and photo to people@winebusiness.com

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest used barrels

- used barrels  •  Apr 18, 2014 at 8:06AM PDT
- used barrels  •  Apr 17, 2014 at 5:08PM PDT
- used barrels  •  Apr 17, 2014 at 4:15PM PDT
- used barrels  •  Apr 16, 2014 at 10:46AM PDT
- used barrels  •  Apr 16, 2014 at 6:11AM PDT

latest real estate

- real estate  •  Apr 19, 2014 at 11:33AM PDT
- real estate  •  Apr 16, 2014 at 1:42PM PDT
- real estate  •  Apr 9, 2014 at 12:08PM PDT
- real estate  •  Apr 8, 2014 at 11:51AM PDT
- real estate  •  Apr 8, 2014 at 11:51AM PDT

latest used equipment

- used equipment  •  Apr 18, 2014 at 2:31PM PDT
- used equipment  •  Apr 18, 2014 at 2:31PM PDT
- used equipment  •  Apr 18, 2014 at 2:31PM PDT
- used equipment  •  Apr 18, 2014 at 2:31PM PDT
- used equipment  •  Apr 18, 2014 at 2:31PM PDT

latest services & supplies

- services & supplies  •  Apr 18, 2014 at 8:47AM PDT
- services & supplies  •  Apr 17, 2014 at 10:03PM PDT
- services & supplies  •  Apr 16, 2014 at 4:58PM PDT
- services & supplies  •  Apr 16, 2014 at 6:24AM PDT
- services & supplies  •  Apr 14, 2014 at 2:52PM PDT

industry events

Apr 24
NJ
Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.