Mt. Beautiful Wines, owned by Teece Family Vineyards in New Zealand, announced the arrival of new marketing manager for the U.S., Marla Nease Gilbert. She will be focused on supporting and implementing an innovative marketing program.
Nease Gilbert began at Mt. Beautiful Wines in February as the marketing manager, U.S. and utilizes both wine expertise and luxury good marketing experience. As a former sommelier turned branding expert, she has branded several luxury good companies from conception to inception. Her focus is to build relationships with media, vendors, and consumers through events, social media, and wine club implementation.
“With the Mt. Beautiful brand expanding at a rapid pace, the need for a dedicated, marketing professional was long over due. I am very excited to have Marla join our U.S. based team,” says Robert Watkins, CEO of Teece Family Vineyards and Farms. “Marla will oversee all facets of our marketing, branding, direct to consumer efforts, and all social media activities. She will coordinate her efforts with our New Zealand office to ensure the global consistency of the brand.”
About Mt. Beautiful Wines
Named after the landmark that protects the landscape from the ocean winds, the vineyards at Mt. Beautiful were planted in the uncharted territory of North Canterbury, New Zealand. Owners and visionaries, David?and Leigh Teece, pioneered an entirely new region when they decided to begin making wine in David’s birth country. They picked an area that had potential and all the right elements (soil, location, climate) to become an amazing region, rather than choosing an area that was already established. Their passion to create something truly distinctive led to the bold decision of choosing an unknown territory, and the vineyards of Mt. Beautiful were born.
Since 2004, the estate-grown, award-winning, food-friendly varietals have consisted of Sauvignon Blanc, Pinot Gris, Riesling and Pinot Noir.? The wines have definitely been known to finesse the palate with their elegant demeanor while bringing a bit of fun to the table. With vineyards that enjoy a cool, temperate climate and soils that provide an ideal environment, the wines speak for themselves. They’re made with minimally invasive techniques, are a true expression of the terroir, and are certified sustainable to ensure the maximum articulation of the varietal. In other words, they’re as delicious as nature intended them to be.