In a region-specific panel led by Cyril Penn, editor of Wine Business Monthly, three prominent Central Coast leaders will open up WiVi Central Coast 2013 with a discussion of the state of the wine business in the region. Mark Couchman, president of Silverado Premium Properties; John Kochis, national sales director at E&J Gallo; and Emily Wines, master sommelier and director of wines at Kimpton Hotels & Restaurants will talk about some of the latest growth, winemaking, viticulture and sales trends specific to the Central Coast.
After graduating from the University of Oregon in 1995, John began his career in sales at Gallo in Portland, eventually rising to become the state manager of Nevada in 1998. Returning to Portland two years later, John worked as the retail sales manager for Valley Wine Company for three years before making the move to international business and relocating to Canada in 2003. John repatriated back to the U.S. in 2006 as the director of on-premise for the mountain west region based in Seattle, Washington. John made the move to Southern California in 2009, where he began his role as the general manager for Bridlewood.
Before accepting his current position, John spent four years as the general manager of Gallo’s Central Coast wineries – Bridlewood Estate Winery and Edna Valley Vineyard. John has been one of the national brand spokespersons for both wineries and worked very closely with marketing on brand and strategy concepts. John served as president of the Board for the Santa Ynez Valley Visitors Association and also sat on the Santa Barbara Conference and Visitors Bureau board.
About WiVi Central Coast 2013
California's Central Coast is quickly becoming one of the world's most popular and celebrated wine regions. Since December 2009, 95 new wineries popped up in the Monterey, San Benito, San Luis Obispo, Santa Barbara and Santa Cruz counties. In 2012, nearly 7 million cases of wine were produced in the region. This burgeoning area faces many unique issues in its wine-growing and winemaking efforts, and WiVi Central Coast 2013, a new symposium and trade show hosted by Wine Business Monthly and Precision Ag Consulting, has been created to address those topics.
WiVi will be held March 19-20, 2013 at the Paso Robles Event Center in Paso Robles, California. It is the only trade show and symposium to address the issues facing the Central Coast wine industry, one of the fastest growing regions in the country. For more information, visit www.wivicentralcoast.com.