Vine Connections, the exclusive U.S. importer and representative of a dynamic portfolio of fine Argentine wine and Japanese ginjo sake, announced the appointment of Kelley Rochna as senior marketing manager.
Kelley leads the creation of innovative marketing programs to drive consumer and account demand of the largest portfolio of boutique Argentine wineries in the U.S. with over 72 wines and 22 brands as well as 14 of the finest Japanese ginjo sake breweries.
With over 12 years of consumer marketing experience within nationally-awarded advertising agencies and in-house marketing departments, Kelley brings a unique perspective to the industry. She excels in developing innovative and integrated campaigns and will be overseeing public relations, trade relationships, and social media efforts, as well as building dynamic internal programs. Her dedicated passion and enthusiasm is transparent and has been recognized among numerous organizations.
Kelley graduated with a Bachelor of Science in advertising and public relations from Texas Christian University and recently moved to Northern California from Austin, Texas.
About Vine Connections
Founded in 1999 by Ed Lehrman and Nick Ramkowsky, Vine Connections pioneered the first nationally imported portfolio of artisan wines from Argentina and soon after introduced the US to a premium selection of Japanese ginjo sake. Vine Connections champions regions that deserve to be known by partnering with some of the most highly regarded winemakers, viticulturists, and brewers. Vine Connections is headquartered in Sausalito, California.