Wilson Artisan Wines Appoints National Sales Director
Wilson Artisan Wineries comprised of Wilson Winery, Mazzocco, Pezzi King, DeLorimier, Matrix, St. Anne’s Crossing, Soda Rock and Jaxon Key’s Winery & Distillery has appointed Bill Green as national sales director. Green is a former sales executive with Deutsch Family Wine & Spirits, Kobrand Corporation and the E&J Gallo Winery. Green will be charged with developing a national distribution platform for Wilson Artisan Wines. This is a newly created role as the focus of Wilson Artisan Wineries has been intentionally weighted towards growing the direct-to-consumer channel.
Ken and Diane Wilson’s first vintage released was a 1994 Reserve Cabernet Sauvignon which was sourced from their Dry Creek vineyard that was planted in 1988. By 1998, the Wilson Winery of Dry Creek was more than just a dream in the making; it was Ken and Diane’s dream come true. Since 1998 Ken and Diane Wilson have emerged an entire portfolio of largely estate and single-vineyard focused wines fully integrated from the ground to the glass. Beginning with the sole planted Dry Creek Valley vineyard and the lone Wilson Winery; today, vineyards, production facilities, tasting rooms and a tasteful selection of overnight guest accommodations all balance the Wilson Artisan Wineries portfolio.
Vintner Ken Wilson said, “Green approached us with a very sound multi-year plan that made good sense for our growing company. Green shares the same organic sales and marketing growth vision that the organization continues to protect and preserve. Each winery and vineyard has its own unique identity and that is the way we intend to keep it. We are very happy to have him as an integral part of our family team."
Green states “This is a very exciting opportunity. I have tremendous respect for the Wilson family and all they have created. Our national route to market strategy will not be driven by volumetric objectives rather than focusing on the quality of each and every single point of distribution. The winemaking teams led by Diane Wilson, Antoine Favero, Chris Barrett and Fred Nickel are making outstanding wine. The enormity of the earned awards and medals illustrates the recognition of all of the hard work and talent that goes into each and every bottle. Coupled with good distributor relations and partnerships, sharing in a ‘together we win’ attitude, we have all of the tools to succeed in this new endeavor. Wilson Artisan Wineries is very rare; we are currently a portfolio of eight great brands, 85,000 cases in production with the vast majority of all depletions being sold direct to consumer. The collection of distinctive lodging accommodations complements all of the greatness WAW has to offer. Our overall goal will be to maintain Ken & Diane’s current rooted sustainable growth model while touching many of our steadily growing 10,000 club members and their families in between visits to beautiful Sonoma and Mendocino County."