Presqu’ile Winery of Santa Maria has appointed Katy Westgaard as director of direct-to-consumer sales. Westgaard, who studied agribusiness, marketing and French at Cal Poly, has held positions in hospitality and marketing at Byron and Cambria wineries, and was formerly a territory chain sales manager for the Gallo company.
The Presqu’ile Winery facility will open in the summer of 2013. Visitors will experience a rare opportunity within Santa Barbara County to tour a modern, gravity-fed facility at which Pinot Noir, Chardonnay and Syrah are made in a decidedly non-interventionist manner.
“I am thrilled to become a part of the Presqu’ile experience; it’s an amazing opportunity to be a part of something from the beginning and contribute to its growth and success," Westgaard said. "I am passionate about building dedicated and loyal teams that can create brand ambassadors out of our consumers through a world class hospitality experience.”
Westgaard will manage all direct-to-consumer Sales and outreach, and will strategize with owners the Murphy Family regarding DTC programs, wine club management, consumer events and hospitality.
To learn more about Presqu’ile, visit www.presquilewine.com.