Industry Veteran Cher Engelstad Joins BNA Wine Group Sales Team
BNA Wine Group is expanding its sales team with the addition of industry veteran Cher Engelstad as sales director for the western United States.
Engelstad has more than 25 years of experience in winery sales and marketing, most recently as vice president of sales for Clos LaChance Winery and western U.S. sales director for multi-brand importer Testa Wines of the World.
"Cher’s vast sales experience and keen understanding of the complexities of brand building and the importance of a building a strong partnership with accounts and distributors will be invaluable as we continue our growth momentum and expand our portfolio of wines," said John Hooper, owner and president of BNA Wine Group. "Her knowledge and success in the changing wine environment, makes her the perfect fit with our mission to produce and market wines notable for taste and value."
Currently, there are five wines in BNA Wine Group portfolio: Butternut Chardonnay, Bandwagon Pinot Noir, Bandwagon Chardonnay, The Rule Cabernet Sauvignon and Volunteer Cabernet Sauvignon. The newest vintage, Bandwagon Pinot Noir 2011, challenges ordinary winemaking practices with a unique marriage of grapes from Willamette Valley and Arroyo Seco region. The result is a distinctive and complex Oregon-California Pinot.
Engelstad has also held sales positions with Paterno Imports, Guenoc Winery and Distell USA, and was president of Estate Wine Sales Ltd. She began her wine career as sommelier and assistant vineyard manager for a small southern Texas winery.
BNA Wine Group’s corporate office is in Nashville, Tennessee, and its winemaker, Tony Leonardini, is in St. Helena, California. Engelstad will be based in Southern California.