T. Edward Wines is pleased to announce the appointment of Karen Ulrich to the position of Director of Information & Communications, after a year of part-time employment. With a background in writing, photography, travel and wine, and with years of social media experience, Karen is perfectly positioned to join the forces of TEW full-time. Responsible for creating our blog content, and for the information on our site, Karen also manages our social media outlets, while crafting materials to support our Sales Force and our customer base.
“Karen brings T. Edward Wines a keen insight into the world of Marketing and Communication that has been lacking for a long time,” says Peter Cassell, the Director of Operations. “She is super savvy with Social Media and with all of the opportunities that exist here. Karen and her new position are set to increase our profile in the market and to help put our vintners and their stories front and center, where they belong.”
“In this Age of Information, it’s important to create original content that represents our community of artisans,” says Karen, “for it’s these connections with our farmers and vintners that vitalize our foundations. It is our goal to cultivate this image so that our consumers know who’s behind every bottle of wine.”
T. Edward Wines is committed to telling our story in our own words. “Our focus is to share our mission,” adds Peter, “alongside our winemakers’ stories, with the general public, our buyers and our peers.” As our winemakers strive to create signature voices of their terroir and of their regions, we believe that we should put as much effort into crafting and framing their expressions.