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Island Club Brands Hires Executive Vice President of Sales


Date: 09/21/12

Island Club Brands, an emerging wine and spirits brand accelerator, welcomes Executive Vice President of Sales, Bob MacNevin as the newest member of its executive team. With more than 23 years of experience in the wine and spirits industry, Bob has proven himself as an accomplished sales and marketing executive through his extensive experience at elite beverage and hospitality groups such as Diageo, Pernod Ricard USA, Palm Bay International, Seagram Americas, and E&J Gallo.

As Vice President of Sales at Palm Bay International’s Spirits Division, Bob led the strategic development and creation of a new Spirits Division that launched Skinny Girl Margarita, one of the fastest growing spirit brands in 2010 until its eventual sale to Beam Global in 2011. Prior to that, he directed and built Pernod Ricard USA’s National Account Sales Division.

Island Club Brands Founder and President, Matti Anttila foresees exciting brand growth as a result of Bob’s addition to his team. “Bob brings a wealth of knowledge and experience to Island Club Brands. I am confident that his expertise will transform our current and upcoming brands into market leaders,” explains Anttila. Bob says, “I look forward to executing Matti’s vision of developing our truly innovative brands alongside our best-in-class distributor partners and building out another top notch sales team.”

About Island Club Brands:

Island Club Brands is a Palm Beach, FL based wine and spirits brand accelerator focused on the development of innovative new products and the revitalization of historically significant brands. Alongside a pipeline of innovative New Product Development, current portfolio brands include Cabana Cachaça, named one of the Top 50 Spirits of 2011 by Wine Enthusiast Magazine, and Carnaval Brazilian Sparkling Wine, the first mainstream offering of a Brazilian wine in the United States. For more information about Island Club Brands please e-mail President Matti Anttila at matti@islandclubbrands.com or EVP of Sales Bob MacNevin at bob@islandclubbrands.com.

Job Function: Sales/Marketing

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