Adler Fels Winery, one of the industry’s leading private and control label wine producers, has announced the appointment of Debra Morris as Marketing and PR Manager. In her new role, Morris will oversee all marketing functions including; brand development, packaging, promotion, public relations and social media campaigns for the winery’s extensive portfolio of private label and proprietary brands including Adler Fels, Totally Random, Leaping Lizard and Coyote Creek

“Debra is the ideal person to lead the marketing and public relations initiatives for our fast growing portfolio,” said Adler Fels General Manager Daniel O’Leary. “She combines an incredible depth of wine experience and brand building expertise with a tireless entrepreneurial spirit.”

A 25-year veteran of the wine industry, Morris has a proven record of successful brand building from strategic planning and research to product development, packaging and promotion. Prior to joining Adler Fels Morris was Beverage Channel Marketing Manager for Longview Paper Company. Over her career, Morris has held key marketing and management positions with Mariposa Wine Collection, Laetitia Winery, Diamond Oaks, Kendall-Jackson and Gallo Sonoma.

Of her new role, Morris said “I’m excited to join a team as passionate as Adler Fels, and am looking forward to the challenge of building on the tremendous success they’ve enjoyed to date.”