- Homepage for the Wine Industry

Woodinville Wine Country Appoints Jamie Peha of Peha Promotions to Fast-Track Association's Strategic Plan

Date: 08/26/12

Woodinville Wine Country, a non-profit trade association responsible for building awareness for the quality and diversity of Woodinville wines and tasting experiences, announced Jamie Peha of Seattle’s Peha Promotions will direct implementation of the association’s recently approved strategic plan for the next six months.

“We have an ambitious plan to bring wine consumers to Woodinville, and Jamie’s ten years’ experience with the Washington wine industry coupled with her creativity and proven ability to build strategic partnerships makes her the right person for the job,” said association president Mike Stevens. “When we presented our new strategic plan to the membership last month, we said we would fast-track it, and Jamie has already hit the ground running with concepts to refresh existing events and new ideas to raise awareness for Woodinville wineries,” he said.

Known for her promotional prowess, Peha began working with the Washington wine industry in 1996 when she joined the Washington Wine Commission, creating the first Taste Washington and overseeing the event for eight years. After leaving the commission, she worked for Seattle Magazine and its affiliate publications as director of sales and marketing, focusing on wine, food and lifestyle outreach. She established Peha Promotions in 2005 to provide marketing, public relations and event management services to wine, culinary and lifestyle brands. In 2010, Peha founded “Table Talk: Radio That Tastes Good,” a lively, conversational show about wine and food on1150AM KKNW Seattle and its accompanying blog,

The association’s new strategic plan designed to move Woodinville Wine Country from an events-oriented group to a community-based marketing organization promoting Washington wine tourism was presented to the membership on July 11th and approved by the board at the end of last month. Gretchen Smith, Woodinville Wine Country’s marketing coordinator, will work with Peha on implementation of the plan.

Conveniently located 25 minutes northeast of downtown Seattle, Woodinville is home to nearly 100 Washington wineries and tasting rooms.

Region: Washington

submit people news

Submit your press release and photo to

wines & vines directory

Search wineries, growers, distributors, and industry suppliers in North America

latest listings

- used equipment  •  yesterday at 3:33PM PST
- used equipment  •  yesterday at 3:33PM PST
- used equipment  •  yesterday at 3:33PM PST

latest used barrels

- used barrels  •  yesterday at 8:43AM PST
- used barrels  •  yesterday at 4:20AM PST
- used barrels  •  Dec 15, 2014 at 7:34AM PST
- used barrels  •  Dec 14, 2014 at 2:24PM PST
- used barrels  •  Dec 11, 2014 at 3:57PM PST

latest real estate

- real estate  •  Dec 10, 2014 at 9:31AM PST
- real estate  •  Dec 2, 2014 at 9:34AM PST
- real estate  •  Nov 28, 2014 at 2:29PM PST
- real estate  •  Nov 26, 2014 at 7:53AM PST
- real estate  •  Nov 25, 2014 at 9:51AM PST

latest used equipment

- used equipment  •  yesterday at 3:33PM PST
- used equipment  •  yesterday at 3:33PM PST
- used equipment  •  yesterday at 3:33PM PST
- used equipment  •  yesterday at 9:24AM PST

latest services & supplies

- services & supplies  •  Dec 16, 2014 at 12:55PM PST
- services & supplies  •  Dec 15, 2014 at 11:21AM PST
- services & supplies  •  Dec 13, 2014 at 6:52AM PST
- services & supplies  •  Dec 13, 2014 at 6:52AM PST
- services & supplies  •  Dec 12, 2014 at 9:26AM PST

industry events

Search Events:

Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.