Derek Bromley has been appointed Senior Director of Marketing for The Hess Collection, and will oversee marketing, hospitality and direct to consumer efforts for all wineries and brands within the portfolio, including The Hess Collection, Artezin, MacPhail Family Wines and Sequana. He will also guide the domestic marketing efforts for the Hess Family Estates international wineries, including Peter Lehmann from Australia, Colomé and Amalaya from Argentina, and Glen Carlou from South Africa.
The search was conducted by The Cypress Group.
Most recently Bromley led a team managing the luxury brands portfolio of Treasury Wine Estates. Earlier, he served as Director of Sales & Marketing for Lynmar Estate in Sebastopol, and as a Brand Manager for LVMH/Domaine Chandon.
Gary Bulger, President of The Hess Collection, noted “success in this challenging business environment requires great expertise in growing and producing our wines, marketing them, and finally bringing them to market with great sales conviction. I’m confident that Derek will bring added strength and new vitality to our marketing team, and we look forward to his contributions.”
After completing his degree at the famed hospitality program at Cornell University, Bromley served as a Beverage Director and Sommelier for the Myriad Restaurant Group in New York, which includes the internationally renowned Nobu and Tribeca Grill. He co-founded BevAccess, a pioneering business to business exchange for the global drinks industry, and also served as Vice President, Marketing for VinTrust, a luxury wine asset management service for collectors, boutique wineries and exclusive restaurants.