Wilson Daniels, one of the industry’s leading fine wine sales and marketing organizations, announces the appointment of Phil Pyrce as vice president of marketing and brand management, Italian portfolio.

In this new role, Pyrce will be responsible for managing Wilson Daniels’ Italian portfolio including Bibi Graetz, Castello di Volpaia, Ceretto, Prelius and Tenuta di Biserno.

Phil brings over 20 years of marketing and business strategy experience to Wilson Daniels. He began his career at Helene Curtis in Chicago before earning his MBA from the Kellogg School of Business at Northwestern. He was director of marketing at Terlato Wines International, marketing director for luxury brands at Treasury Wine Estates and most recently, director of marketing & sales at Titus Vineyards.

About Wilson Daniels

Founded in 1978, Wilson Daniels is a family-owned, fully integrated sales and marketing company representing a highly selective portfolio of the world’s most prestigious wine properties. The company provides professional services to preeminent wineries in countries around the world. Based in Napa Valley, Wilson Daniels strives to maintain the high standards set by founders Win Wilson and Jack Daniels, with a keen focus on developing long-term strategic partnerships with family-owned and operated wineries. Visit www.wilsondaniels.com.