Heron Wines has appointed Aaron Fein as National Sales Activator.

Aaron comes to Heron most recently from Wheelhouse Wine Cellars and previously Constellation Wines, White Rocket Wine Company, Barefoot Wine and many years in the hospitality business.

Laely Heron (Owner/Winemaker) said, “Aaron brings to us an invaluable mix of both the big and small wine business, as well as a strong restaurant background. We’re excited to have his experience and energy”.

“I’m thrilled for the opportunity to work alongside an incredibly talented and dynamic woman that has an intense passion for our business and a highly acclaimed wine portfolio. This is an entrepreneurial opportunity for me to responsibly grow a high quality, boutique brand” said Fein.

About Heron Wines:
Heron was founded in 1994 by Laely Heron, with the purpose of making serious yet affordable wines with soul and character, and is known for distinctive and delicious wines from the best places on earth. More information on can be found at www.HeronWines.com. In the June issue of Wine & Spirits Magazine, Heron Wines is recognized as one of the “2012 Value Brands of the Year.” Heron produces a variety of California appellations and varietals including Sauvignon Blanc, Chardonnay, Pinot Noir, Merlot, and Cabernet Sauvignon, as well as wines from France and Spain.