African Passion line consists of seven varieties of wines including Cabernet Sauvignon, Merlot, Cabernet Sauvignon Merlot, Moscato, Sauvignon Blanc, Chardonnay and Chenin Blanc.
The acquisition is a part of Altaya's plans to expand its business into the Chinese mainland and open around 15-20 shops in Hong Kong and China within the next three years.
Christie's has reported its second-best-ever figure for its wine auction sales in 2012, while Sotheby's and Acker Merrall report a 'settling down' of interest from Asia.
Sales of fine and rare wine slumped 19 percent last year, according to Wine Spectator, with worldwide revenues falling from $478 million in 2011 to $389 million last year.
Moet Hennessy has declined to comment on reports suggesting its new winery in China is set to open by June. The new US $5.5 million winery in the Ningxia Hui region of north-west China will see its first wines hitting shelves next year, according to a report on the website Asia Travel Tips.
Wine Intelligence has warned wine exporters to China against 'seeing only dollar signs' in the world's fifth-largest wine market, and said it was important to understand Chinese consumers, not just parachute in western brands.
The project, which is a joint venture between Moet Hennessy and Nignxia-based SOE Nongken, includes construction of a winery, fermentation cellars, tasting room and luxury visitor center in around 6,300m² space.
When most Westerners were celebrating Christmas, Shanghai International Wine Exchange issued allocations of Bordeaux first growth Château Haut-Brion 2011.
The National Wine Agency will focus on marketing strategy for Georgian wines and finance activities to increase Georgian wine awareness in selected markets, including the US.
International wine organizations estimate that 85 percent of all grape wine consumed in China is grown domestically, mostly in the tens of thousands of small vineyards and distilleries that have emerged in the past decade in places like the Hebei, Ningxia and Shandong provinces. Wine has become an important status symbol for newly wealthy Chinese.