Family Winemakers of California (FWC) and Stonebridge Research Group LLC have been awarded an Emerging Market Program grant from the U.S. Department of Agriculture to develop a roadmap on how to sell California fine wines in the Chinese market.
Through a cruel coincidence, the habitats of China's giant pandas also happen to be the country's best potential land for wine vineyards, and a turf war has started between the bear-protectors and the Bordeaux-pushers.
Children, I have two things to say to you. The first is that you shouldn't be reading this column, since our society believes in keeping young people away from alcohol until they're too old to learn to consume it moderately; the second is that if you ever doubt that you can make a thing true just by saying it with sufficient conviction, look at China.
Kweichow Moutai Company Limited (KMCL), a China-based state-owned enterprise specializing in the production and sales of Maotai or Baijiu liquor, is set to purchase Chateau Loudenne wine estate of France.
Less known for flash in China than Italy, yet enjoying a reputation for craftsmanship that rivals France, Scotland's ancient history and deep association with quality cashmere and whisky (as well as that most quintessential of wealth-connoting activities, golf) has translated to massive opportunity in China for many Scottish companies.
As part of Wine Institute's partnership with Visit California, the state's tourism organization, Golden State wines will be featured at an event billed, "California Winemaker's Dinner Meets Chinese Banquet" in Shanghai, as well as a VIP reception at the U.S. Embassy in Beijing.