April 20, 2012
Banfi's new guard wants to thaw Riunite wine image
In June, Banfi will launch Sweet Red and Sweet White varieties of Riunite in the United States, aimed at twenty-something year olds who may never have heard the slogan "Riunite on ice, That's nice".
In June, Banfi will launch Sweet Red and Sweet White varieties of Riunite in the United States, aimed at twenty-something year olds who may never have heard the slogan "Riunite on ice, That's nice".