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E. & J. Gallo forces Asheville company to change name

June 30, 2014

Husband-and-wife team Tom Gallo and Susan Devitt have been forced by E. & J. Gallo Winery to change the name of their small company from "GalloLea Pizza Kits" to "BelloLea Artisan Kitchen." The name change is a result of a December 2012 accusation in that the small, Asheville-based company was infringing on the California company's trademark.