Winebusiness.com - Homepage for the Wine Industry

The Rise of Rosé: How "Pink Wine" Became Serious Business

June 10, 2014

According to a January 2014 Nielsen report, in 2013 retail sales of premium imported rosé wines (those priced at $12 or more) increased 39% on volume and 48% on value. This marks nine straight years of double digit growth in the US, proving that the perception of rosé as a low quality wine is a thing of the past.