Winebusiness.com - Homepage for the Wine Industry

Constellation Brands hones in on wine consumers with multi-pronged mobile strategy

May 22, 2014

"We have really made a conscious effort over the last four years to move more towards digital," Chris Fehrnstrom, chief marketing officer of the wine and spirits division at Constellation Brands. "Unlike many other CPG categories we've made a more cognizant effort to engage in mobile whether it be through advertising or partnership on an application front.