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St. Louis entrepreneur combines rock 'n' roll with wine: Domain Tech Report

May 16, 2014

Domain's guest is Ron Roy, founder of Wines That Rock, a company that puts iconic rock and roll images on wine labels. Roy founded Ultrastar Entertainment in 1996 as a platform for music fans to interact with their favorite artists, including David Bowie, Sting, Madonna and the Rolling Stones. Roy sold the business to Live Nation in 2005.