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Pernod Ricard USA and Southern Wine & Spirits of America Launch a National Effort to Promote Responsible Drinking via 15,000 Retail Stores

May 07, 2014

Pernod Ricard USA, the premium spirits and wine company in the U.S., and Southern Wine & Spirits of America, Inc. (Southern), the nation's leading spirits and wine distributor, today announced a national effort to promote retailer engagement with The Foundation for Advancing Alcohol Responsibility (FAAR), a national not-for-profit funded by distillers aimed at reducing drunk driving and underage drinking.