Winebusiness.com - Homepage for the Wine Industry

Booze gimmicks devalue wine experience

April 29, 2014

As if we don't have enough gimmicks on the wine market, now comes two "developments" to provide something new to plague us. First is Palcohol, a freeze-dried drink in a bag that may soon hit the corner grocery near you. The packets will come in cocktail flavors, such as cosmopolitan and margarita. The second gimmick we fund is wine in a can - a paint can.