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Staycation, bleisure: Travel industry loves made-up words

April 11, 2014

They do "come in handy in a business sector where there's often a need to come up with clever marketing spin," said Ben Zimmer, executive producer of Vocabulary.com and language columnist for The Wall Street Journal. "It's niche marketing. You're trying to appeal to different sectors of the public: 'Well, we have a special kind of tourism for you and it has a special name.'"