"We wanted to write the truth [on the bottles]," Rinaldi says, shrugging, "but we cannot write the truth." To Rinaldi fans, these 2010s may well be seductively delicious. But to Rinaldi, they are a compromise. Of the future he says, "Maybe next year I will make my life easier and blend it all together into one Barolo. I don't know. It's a political decision."