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"How to Create and Execute Successful Winery Events"- A New Seminar Offering from Sonoma State's Wine Business Institute

March 14, 2014

The seminar, taught by Pilar Mustafa, director of marketing at VingDirect and wedding and event planner at So Eventful, focuses on aligning events with your brand, reaching the appropriate market audience and attention to the critical details necessary in planning and executing successful events for your winery. Learning outcomes for the half-day seminar include establishing the right goals based on event type, increasing sales and wine club sign ups and identifying the proper permits needed.