Winebusiness.com - Homepage for the Wine Industry

Wine trade 'losing touch' with Millennials

March 12, 2014

The study, commissioned by the London Wine Fair, found that Millennials "have an overall lack of engagement with wine." Also known as "Generation Y", Millennials are categorized as those born between 1980 and the year 2000. Exposed to a barrage of drinks offerings, the report found that wine is in danger of losing Generation Y to other more engaging drinks categories such as beer, cider and spirits.