Winebusiness.com - Homepage for the Wine Industry

New Entry Belle Ambiance Targets Millennials With Wine Collection Debut

February 19, 2014

"Belle Ambiance is a new offering that resonates with the aspirational, yet economically-conscious Millennial audience who are continuing to drive the growth of the popular premium category," said Chris Indelicato, president and CEO, Delicato Family Vineyards. "Luxury packaging and quality in the bottle, coupled with an accessible price point, combine to deliver a memorable wine experience that is unmatched among the competition."